This tells you about the work of the Joy for Life Company

The Joy for Life Company is passionate about what it does and the people it serves. With a wealth of experience in Personal and Organisational Development and Change, we believe in bringing out the greatest potential in all those we have the privilege to work with, whether it is with one person, small groups or organisations. Our work enables people to be more effective, both personally and professionally and organisations to be more focused on becoming the best that they can be. This is not a soft approach to life or business but a natural way of being which enables people to be more balanced and happier in their lives.

Why Are We So Effective?

We help people and organisations to understand themselves in context with "The Whole Picture" that relates to them on a day-to-day and moment-by-moment basis. This develops valuable, genuine insights that lead to increased personal awareness and life-skills. This gives people the ability to appropriately and skilfully deal with life-as-a-whole and so handle challenges far more effectively. Orthodox development and training does not employ such a holistic approach, tending to separate the individual, thereby being far less effective.

The Joy or Life Company Perspective

We believe that everyone can be “Encouraged to Excellence” through the improvement of relationships between people. It is through profound person-to-person interaction, the clear understanding of others, and the comprehension of what works, that creative true and lasting relationships.

People, People, People

The real key to personal development and change is for people to gain a greater awareness of themselves and how they interact in the world. Once these understandings start to occur it naturally enables people to interact and function more effectively – at all levels, both personally and professionally. In short, we submit that: "If there is no core change, people will always go back to their previous behaviours" JFL also passionately maintains that appropriate Change is created by the awakening of every individual’s innate aspiration to be able to act purposefully, dynamically and wholeheartedly in relation to something that truly matters to them – real motivation and purpose. We not only awaken that aspiration wherever necessary, we empower it by facilitating a profound understanding of the purpose, vision, direction and potential of the individual. Consequently, any change achieved is far more real and more sustainable than any produced by just academic exploration.

Style of facilitation and learning

Our programmes work by focusing the individual more on their interactions with people and situations. It is based on many years of experience of facilitating people, teams and organisations to learn, grow and develop skills quickly in a safe, fun, encouraging and open environment. Together the facilitator and participant walk the path of growth, which results in greater confidence, deeper commitment, improved skill base, more personal responsibility, greater accountability and a happier more willing person. We also believe in making what we do fun for all at the same time!

Principle Facilitator - Roy Martin MBE

Roy has worked in the field of energy psychology, personal awareness, change and development for many years. He is an inspirational speaker, facilitator and mentor who takes people straight to the heart of the matter, enabling them to realise their creative and undiscovered potential - their True Self!

His style is both humorous and gentle and comes from a deep and compassionate understanding of humanity. Roy has worked with 1000’s of people over the years in organisations, groups and with individuals both in the UK and abroad, helping them to fully connect and develop their true abilities in a safe, uplifting and fun environment.

He is also a contributing author to the new book 'Pearls of Wisdom - The Second Strand'. He lives with his wife and young family in Sutton Coldfield in the West Midlands, England.


Roy has a degree in Psychology and uses a number of techniques including Emotional Freedom Techniques (EFT) which he is an experienced level III practioner. He has also trained/has experince in:

      Emotional Freedom Technique (EFT) - (adv) practioner
      NLP - practioner
      Laughter Leader - practioner
      Louise Hay Teacher in metaphyics (adv) - practioner
      Listening and Counselling
      Interpersonal Communication facilitation
      People Development
      Group Facilitation
      Team and Leadership Development
      One to one Life Guidance/Mentoring
      Transformational Breath Work 
      Reiki II energy healing
      Having Fun!